双重边际效应 如何缓解双重边际效应

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今天小编分享一篇硕士论文《促销努力影响下供应链契约协调研究》，我们先来学习硕士论文的摘要与第一章节部分，请读者跟小编一起来学习吧！

Today, I will share a master&39;s paper. Let ’s learn the abstract of the master&39;s paper first and the first chapter. Please read the readers to learn with Xiaobian!

1

摘要

这篇论文的摘要部分为四段式，与以往三段式的摘要不同点在于学者将自己的研究创新点和研究意义单独成段进行描述，学者摘要的第一段从研究背景突出研究主题为研究收益共享契约对促销努力的供应链的协调。第二段则是具体研究过程的概括，运用了文献研究法、定量分析法、斯塔克伯格博弈方法，研究双渠道供应链下收益共享契约对供应商和零售商之间的协调问题。第三段学者介绍了自己的研究结论，第四段则是表明自己的创新之处与研究意义。

学者的关键词包含研究方法、研究对象，研究考虑因素三部分，关键词的个数适中，小编个人认为以“单渠道供应链”作为关键词有待商榷。

The summary part of this paper is four -segment. The difference from the previous three -segment formation is that scholars describe their research innovation points and research significance alone. Research on the coordination of the supply chain of the promotion efforts of the income sharing contract. The second paragraph is the summary of the specific research process. It uses the literature research method, quantitative analysis method, and Stakberg game method to study the coordination of the income sharing contract under the dual channel supply chain to the supplier and retailers. The third paragraph introduces his research conclusions, and the fourth paragraph shows his innovation and research significance.

The keywords of the scholars include research methods and research objects. The research considerations are three parts, and the number of keywords is moderate. The editor personally believes that the &34;single -channel supply chain&34; as the keyword is about to be questioned.

2

绪论

绪论部分就是我们写开题报告的那一部分，如果开题报告写得好，论文题目有研究意义与可行性，那么写好开题报告部分就不用怎么担心绪论部分，把论文写作核心放到论文核心章节去。学者的研究背景写作逻辑在于先引出零售商和供应商均有可能做出促销努力，然后引出双渠道模式以各自权力为中心容易出现“双重边际效应”，再进一步引出收益共享契约，收益共享契约相对其他契约的优势。最后总结出本文接下来研究什么问题：1.一是考虑网络直销渠道时，如何设置合理的收益共享契约机制可以尽可能地减 少供应链渠道之间的利益冲突；2.如何设置合理的参数，有效地对供应商和零售商之 间的进行利润分配；3.产品需求受销售努力影响情行下，怎样使收益共享契约发挥作用。

The content part is the part of our writing report. If the opening report is well written and the thesis topic has research significance and feasibility, then you do n’t need to worry about the content of the discussion on writing the report. Essence Scholars&39; research background writing logic is that both retailers and suppliers may make promotional efforts, and then lead the dual -channel model with their respective power as the center. Compared with the advantages of other contracts. Finally, we will summarize what issues do you study in this article: 1. First, how to set up a reasonable income sharing contract mechanism when considering the direct sales channel of the network can reduce the conflicts of interest between the supply chain channels as much as possible; Effectively distribute the profitability between suppliers and retailers; 3. How product demand is affected by sales efforts, how to make income sharing contracts play a role.

3

国内外研究现状

学者的国内外文献综述部分的拆分是根据供应链和考虑促销努力的供应链研究现状两个关键词进行拆分的，然后学者再将供应链细分为单渠道供应链（信息协调机制和契约协调机制），双渠道供应链（价格与库存、服务、渠道协调）进行分类。学者将考虑促销努力的供应链关键词又细分为单渠道促销努力的供应链和双渠道考虑促销努力的供应链。

小编个人认为对于国内外文献综述的划分我们可以根据我们的题目进行拆分关键词，进行一个文献综述的整理和评述，这种方式相对于学者的方式来说更清晰直观。

The split of the scholars&39; domestic and foreign literature review parts are split on the two keywords based on the current status of the supply chain research on the supply chain and the efforts of promotion, and then the scholars will divide the supply chain into a single channel supply chain (information coordination mechanism and information coordination mechanism and information coordination mechanism and information coordination mechanism and Contract coordination mechanism), dual channel supply chain (price, inventory, service, channel coordination) is classified. Scholars will consider the supply chain of the supply chain in the promotional woman and subdivide the supply chain and dual channels to consider the supply chain of promotional efforts.

I personally believe that we can split keywords according to our topic for the division of domestic and foreign literature reviews, and conduct a review and evaluation of a literature review. This method is clearer and intuitive than scholars&39; way.

4

研究现状评述

研究现状评述是对文献综述的评述。通过对文献综述的总结得出以往学者在这些研究方向集中在那里方面，还有那些方面尚未考虑，进一步突出学者的研究问题的研究和研究方向。我们再写文献综述时需要对文献进行按关键词，时间线归类总结，有助于在文献评述时发现问题。

Research status evaluation is a review of the literature review. Through the summary of the literature review, the previous scholars are concentrated in these research directions, and there are still those aspects that have not been considered to further highlight the research and research direction of scholars&39; research issues. When we write a literature review, we need to press keywords for the literature. The timeline classification summary can help find problems during the literature review.

5

研究内容与方法

学者的研究内容部分时按照章节顺序来写的，其中第三、四、五部分是本文的核心，其中第三部分是从理论上分析收益共享契约模型，第四部分是考虑零售商需求量受促销努力水平影响下研究在收益共享契约下进行改进实现供应链的协调。第五部分是在集中决策和分散决策下情况下运用改进的收益共享契约进行协调。

The scholars&39; research content is written in the order in order. The third, fourth, and fifth parts are the core of this article. Under the influence of the level of promotional efforts, research will be coordinated to improve the supply chain under the income sharing contract. The fifth part is to coordinate the use of improved income sharing contracts under the circumstances of the concentrated decision -making and decentralized decision -making.

6

研究方法

研究方法部分是介绍论文中应用了那些研究方法。其中包括文献研究法、定量分析法、斯塔克博弈分析，学者对研究方法进行了介绍，读者觉得有用可参考。

The research method part is to introduce those research methods in the paper. This includes literature research method, quantitative analysis method, and Stark&39;s game analysis. Scholars introduced the research methods, and readers felt that it was useful to refer to.

7

研究技术路线

学者研究技术路线是小编认为硕士论文中国较为清晰的研究技术路线图，其中包括研究路线、研究问题，研究内容，有的还加上研究方法。

Scholars&39; research technical routes are the clearer research technical route maps that Xiaobian believes that the master&39;s thesis China, including research routes, research issues, research content, and some also add research methods.

8

研究的创新点

研究创新点学者将其归为研究对象创新和研究方法传销滚，研究对象创新在于从零售渠道与网络直销渠道并存的两渠道协调角度进行研究，且考虑努力水平。研究方法的创新在于学者对收益共享契约进行了改进。学者的创新点简单明了，表述清晰。

Research and innovation points have attributed it as a research object innovation and research method. MLM rolling. The research object innovation is to study the two channels coexisting from retail channels and online direct sales channels, and consider the level of effort. The innovation of the research method is that scholars have improved the income sharing contract. Scholars&39; innovation points are simple and clear, and their expressions are clear.

今天的分享就到这里了。

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That&39;s it for today&39;s sharing.

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参考资料：谷歌翻译

参考文献：[1]冀雪娟. 促销努力影响下供应链契约协调研究[D].太原理工大学,2017.

本文由LearningYard学苑整理并发出，如有侵权请在后台留言！